Bay Breeze Grand Resort & Spa — Marine Drive, Puri
Positioning a premier beachfront resort as the top weekend getaway choice for affluent travelers from Kolkata and Bhubaneswar through cinematic 4K drone reels and Click-to-WhatsApp direct reservation ads.
Bypassing 22% OTA commissions with instant front-desk reservations
Salt Lake, New Town, South Kolkata, Ranchi & Bhubaneswar
Ocean sunrise drone footage, master suite tours & candlelight dining
Optimized for Instagram Reels & Meta Click-to-WhatsApp Ads
Scene-by-scene creative execution
Engineered with high retention hooks in the first 2 seconds to stop travelers mid-scroll on Instagram and Meta ad feeds.
Drone Ocean Approach
Sweeping drone shot over Golden Beach waves revealing the resort's private sea deck.
Balcony Curtains Breeze
Slow-motion interior pan through billowing curtains to a steaming morning coffee on the balcony railing.
Fresh Seafood Plating
Chef searing fresh Bay of Bengal prawns on the seaside grill under warm fairy lights.
Direct WhatsApp Booking Callout
Clear on-screen graphic: 'Book Direct via WhatsApp — Complimentary Breakfast Included'.
The core hospitality challenge
Despite its prime ocean-facing location on Marine Drive, Bay Breeze was paying over ₹3.5 Lakhs every month in OTA commissions. Its existing online media consisted of wide-angle photos that failed to capture the luxury feeling of waking up to the Bay of Bengal.
Over 75% of reservations came through Booking.com and MakeMyTrip, eating into margins.
Generic photo gallery failed to communicate the resort's private beach deck and ocean-view bathtubs.
Kolkata travelers were booking competitor resorts simply because rivals had engaging vertical videos on Instagram.
Low direct inquiry capture on WhatsApp despite strong phone traffic.
Video-First Emotion + Geofenced WhatsApp Booking Ads
Buzzler deployed a two-pronged strategy: first, producing a series of 6 sensory, high-contrast 4K vertical reels showcasing the private balcony breeze, seafood dining, and infinity pool; second, deploying these video assets as Click-to-WhatsApp ads timed to long-weekend planning cycles in West Bengal.
Golden Hour Ocean Cinematography
Shot on-site at 6:00 AM using cinema cameras and licensed drone passes along the Puri coastline, capturing sweeping views of waves crashing near the resort deck.
Kolkata Geofenced Meta Ad Funnel
Targeted high-income families in South Kolkata, Salt Lake, and Ballygunge 3 weeks ahead of upcoming long weekends with bilingual Bengali & English ad copy.
Click-to-WhatsApp Instant Concierge
Replaced confusing multi-step forms with a direct WhatsApp button pre-filled with: 'Hi Bay Breeze, I'd like to check ocean suite availability for [Dates]'.
Assets created & deployed for this project
“Before Buzzler, 80% of our guests came through OTAs where we lost 22% on every booking. Their 4K ocean reels transformed our Instagram into our number one direct booking channel. Kolkata travelers message us directly on WhatsApp now.”
Ready to create a campaign like this for your property?
We visit your hotel in Puri, Konark, or Bhubaneswar to audit your photo & video touchpoints and design a tailored growth roadmap.