Chilika Lagoon Eco-Retreat — Coastal Puri District
Establishing a remote coastal eco-retreat as the premier nature getaway for birdwatchers, couples, and nature seekers through vetted travel creators and high-intent Google Search advertising.
4 verified travel creators with 100% commercial ad usage rights
Top ranking for 'Chilika luxury stay' & 'resort near dolphin safari'
Sunrise boating, dolphin sightings, bonfire dinners & tent walkthroughs
Optimized for Instagram Reels & Meta Click-to-WhatsApp Ads
Scene-by-scene creative execution
Engineered with high retention hooks in the first 2 seconds to stop travelers mid-scroll on Instagram and Meta ad feeds.
Mist Over Chilika Lagoon
Cinematic drone view of tranquil green waters with traditional wooden boats cutting through morning mist.
Irrawaddy Dolphin Surface
Crystal-clear slow-motion capture of a rare Irrawaddy dolphin surfacing 10 meters from the guest boat.
Luxury Glamping Interior
Creator opening canvas tent flaps to reveal teakwood four-poster bed and private lagoon sun deck.
Weekend Safari Booking Callout
On-screen callout: 'Private Boat Safari Included With Direct Bookings • Reserve via WhatsApp'.
The core hospitality challenge
Located 45 minutes south of Puri city center, the eco-retreat suffered from low awareness. While town hotels were crowded, travelers simply didn't know a peaceful waterfront sanctuary with Irrawaddy dolphins and migratory bird trails existed so close to Puri.
Low spontaneous walk-in traffic due to location outside Puri town center.
High seasonality—vacancies during mid-week and non-peak bird migration months.
Generic OTA listings grouped the retreat with budget roadside dharamsalas.
Lack of high-definition video showing the actual boat safari and sunset dining experience.
Vetted Creator Staycation + High-Intent Search Intent Funnel
Buzzler curated an exclusive 3-day creator retreat with 4 verified travel and lifestyle storytellers from Kolkata and Bhubaneswar. We mapped out experiential dawn boat itineraries, captured rare Irrawaddy dolphin sightings, and converted the resulting viral reels into high-performing Meta ads and Google Search campaigns targeting weekend nature escapes.
Curated Creator Itinerary
Structured stay with mandatory shot lists: 6:00 AM private lagoon boating, sunset campfire fresh seafood grill, and slow-living cottage walk.
Full Commercial Ad Rights
Secured 100% ad amplification rights, allowing Buzzler to run the creators' viral video reels as sponsored Instagram partner ads across Kolkata and Ranchi.
Google Search Intent Capture
Built high-intent Google Search ad groups targeting couples and photographers searching for 'weekend getaways from Bhubaneswar' and 'Chilika luxury resort'.
Assets created & deployed for this project
“Being outside Puri city center was always our biggest challenge. Buzzler's creator campaign put Chilika on the map for Kolkata and Bhubaneswar couples. The video footage of dolphins and our luxury tents generated more inquiries in one month than we received all last monsoon.”
Ready to create a campaign like this for your property?
We visit your hotel in Puri, Konark, or Bhubaneswar to audit your photo & video touchpoints and design a tailored growth roadmap.